Address: 107 S. Main Street,
Harrisonburg, VA 22801
Office: 540-217-6490
Phone: 540-324-9405
Phone: 540-217-6491
Territories: Virginia, North Carolina, Washington, DC, Maryland, Nevada, Colorado, and Utah

Professional Background

George and Sue met in college and have been married for a long time. They have 2 adult children, Erin and Christian, and 2 grandkids (Sue calls it the “best promotion ever”). The Wooten family has moved all over the world, literally, relocating for George’s career more than 15 times from south Florida to northern New Hampshire, west to Colorado and California, several places in between and even to the Middle East for a few years. This great partnership in life has led Sue and George to their Patrice & Associates business partnership, which only makes sense, at least to them.

Sue started working in restaurants as a server while in college and was a manager at Pizza Hut when Christian was born. Sue says she feels very fortunate to have been able to stay home with the kids for several years after Christian was born, but did not hesitate to jump back into the restaurant business when the opportunity presented itself. Sue bought an iconic 60-year old diner in a very small town in very northern New Hampshire. She quite literally ran the restaurant (cook, cashier, server and manger) and more than doubled sales in only a few years. The family was then presented with another opportunity by George’s company to once again relocate for a promotion. Sue was prepared; she had recruited and trained someone to take over the restaurant and the right person who would ultimately buy it, which she did. Sue knows the restaurant world from bottom to top, literally, and she has an amazing ability to build incredible relationships in a very short period of time and she loves nothing more than helping others realize their goals and dreams.

George has almost 40 years of experience in the Hospitality/ Restaurant business. He started out working on the grill at Wendy’s when he was 17 to pay his way through school. After 4 years there and 4 years of college, he left school and took a job as an Assistant Manager Trainee with Burger King Corp. with every intention of going back to school… Promotions came quickly and school kept getting pushed off. Over the next 30+ years, George worked his way up from Assistant Manager to General Manager to District Manager, to Training Manager/ Director, Regional Director, VP, SVP and ultimately COO. He feels privileged to have had the opportunity to serve in senior executive leadership roles with several large and even iconic US companies generating annual revenue ranging from $100 Million to $44 Billion. He and Sue also had the opportunity to spend 2 years living and working in the Middle East where he served as Head of Restaurants for the largest retailer in MENA who gave him the amazing opportunity to work with and bring major US and European brands to the region. George never gave up on his education, even though he had achieved much success in his career and was a Senior VP with a $44 Billion company, he went back to school and finally got his Bachelor’s Degree in Management in 2009 and then spent the next 5 years working on his MBA which he was finally awarded in 2014!

Our Approach

With George and Sue, you get two people who really understand the business from C-Suite to floor-sweep and everything in between. You also get true partners w-ho understand the value of relationships and commitment and that is what you will see from every member of the team. George and Sue can relate to both Client companies and Candidates and they know what makes a perfect match; that’s the key – “MATCH”. George’s long history of successfully leading teams and developing people adds the third dimension, the ability to support and help franchisees in the region succeed. George’s approach has always put people first and he has long proven that by focusing on the right people, with the right ability, in the right place, at the right time both the individual and the company will succeed and grow together. This is our approach as a team and it is evident in our company name – GROW FORWARD SOLUTIONS.

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